Every so often, an article on “the elevator pitch” comes along where you’re supposed to present your product in 30 seconds or less… five sentences or less… two eye blinks or less….
I don’t want to add specific examples, because I don’t want to single out any one example, but you’ve certainly seen this advice multiple [...]
Every athlete dreams of two things… (1) making it to “the big dance” and (2) having that magical moment forever immortalized… with an advertising contract.
Admit it, it’s true. Tiger has his own Gatorade now and Anna Kournikova, who apparently needs no subtitle (watch the commercial) is back in a K-Swiss campaign (which I won’t dignify [...]
Am I the only one who wonders why Apple has to take their store offline every time the release a new product?
It doesn’t seem beyond Apple’s ability to “flip a switch” to make things instantly live.
For a company as secretive about product announcements, you could say they do it to ensure a higher level of [...]
